What would you say is the imminent need of a collaboration product, like metalayer?

I would rather like to elaborate on the possibilities of a product like metalayer. metalayer does not fit into the definition of a normal product. metalayer is a platform and it derives its potential by the flexibility as a platform and the wide range of tools it provides. Unlike process focused solutions, metalayer allows people to converse in a very human way and to freely exchange information. This is because metalayer supports conversations and not just data processing. All the knowledge and data is stored and displayed in a contextual manner rather than in rigid structures, which gives the possibility for a much livelier human dialogue. This means that metalayer can encourage greater understanding and communication within an organization.

How can you explain lack of structure as an advantage to an organization?

Rigid structures do not mean that knowledge is preserved; rather these structures can break the very totality of knowledge. Structures are important to get things done efficiently - but in a time where knowledge and idea creation is becoming the key success factor of an enterprise, different things are becoming important: Context driven knowledge spaces, freedom to hold conversations in a natural form and sharing of knowledge. This can only happen if the underlying technology provides the open space to collaborate and work together naturally rather than clenched in fixed processes and structures. A platform should be a platform and not a method.

What do you see as the important factors while implementing a co-creation and collaboration solution like metalayer?

metalayer is not just a utility or a tool, but a different way of working. The main challenge with implementing metalayer is, that you have to implement a complete new working culture at the same time: A transparent way of working, extensive communication between employees, a culture of sharing of knowledge, co-working on tasks and co-creating ideas. metalayer encourages relationship building within an organization and also with customers, clients and partners.

What are the financial benefits metalayer can deliver and how?

What are the financial benefits of people in your organization talking to each other and exchanging knowledge? What are is the financial benefit of matching the right people at the right time? What is the benefit of transparency? metalayer drastically cuts your communication costs. You can have virtual meetings that are flexible enough to substitute real meetings. Presentations are made over the platform, and also general communication. A lot of paper work gets redundant by using features like questionnaire, vote and web forms. Our customers have saved much on travel cost. metalayer also can save you on customer relationship building by allowing you to build communities where your customers interact directly with you. These are some tangible cost savings our customers are reporting to us. The intangible value created through co-creation, collaboration and transparency is much more difficult to measure. Intangible Asset Monitoring gives an enterprise a transparency and the ability to manage collective intangible knowledge in an efficient manner. Innovation receives a thrust due to continuous interactions in and between communities. The "Social Quotient" of your organization increases, thus providing the needed impetus to change your employees into knowledge workers and substantially increasing the company's intangible value.

How has the experience of working with metalayer been different from your earlier work engagements?

There is a sea of difference. I have learnt to improve my work by constant feedback and inputs from not only fellow workers but from everyone inside and outside the organization. I have learnt to work on quality by a transparent work environment, which really leaves no space for compromises. I do not have to adapt to processes anymore and my communication has really taken a natural turn, which is really helpful in collaboration. It's like talking rather than an endless circle of sending and receiving. There is no insecurity anymore and I feel more confident of myself working in an open culture. I feel free.