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Co-creation and Transparency are
two concepts, that inspired me in 1999 and have constantly guided
the development of metalayer since then. In a post industrial world
with automation and computerization, the executives, managers and
professionals are becoming knowledge workers. And their work means
creation, innovation and idea generation rather than performing
repetitive tasks.
Knowledge work is complex. We are
able to ‘co-create’ solutions and 'co-solve' problems,
but only if we work together collaboratively. Professionals today
are only successful in networks. And enterprises need to connect
their teams and create networks within and outside the firm. In
the knowledge enterprise, we learn and grow together, synchronize
and exchange constantly and share openly. Transparency is the fundamental
driver for problem solving and learning.
Since 1999, metalayer has evolved
into a growing team of professionals building on a unique vision,
developing new ideas and concepts, forming a company and attracting
a network of customers and partners. We have created a workspace
for transparent co-creation and collaboration, a platform as open,
simple and inspiring as Lego blocks.
This meta-layer of collaborative
software fundamentally changes the way enterprises work. "eMail
will be dead soon" was our provocative statement and the starting
point for one simple fact: Knowledge workers will data travel in
cyberspace. They will go to the information and events and not vice
versa. Cyber relationship management takes place in comties (micro
community places on the web) and not in eMail inboxes.
The management focus of major enterprises
is shifting from the deployment of standardized and optimized processes
towards an improved management of knowledge. In the 90s, competitive
advantage was gained by redesigning standard industry processes
(we called it re-engineering, remember). Now enterprise executives
realize, that in the Knowledge Economy, success is driven by the
way we capture, share and create knowledge as well as how internal
and external knowledge is integrated and distributed within the
enterprise.
The focus of information technology
solutions is shifting from client server financials, production
planning and ERP solutions towards Internet based knowledge management
and knowledge exchange platforms that provide collaborative and
'co-creative' workplaces. The aim is to provide the "knowledge
worker" in the networked enterprise with all the required tools
to easily capture, share, retrieve and co-create knowledge.
In a few weeks, metalayer is launching
a new, completely reworked platform. We have decided to name this
platform metalayer 1.0, as it is not just a platform for comtyTM
collaboration, but it incorporates all the main elements of the
original vision:
To build a "meta-layer"
of software technology for knowledge travelers, knowledge workers
and creators. And to provide a highly transparent layer for co-creation
and collaboration.
We are building an expanding network
of customers and partners. We have attracted major knowledge-driven
companies like Eli Lilly, Roche and Pfizer as our customers and
are providing comties for major knowledge leaders like the E100
network of EntovationTM.
metalayer is privately financed; the management and employees own
97% of the shares. Since early 2001, metalayer has had no external
investment and covers all costs and development investments through
the sale of products and services.
The
company was set up in the beginning of an economic downturn and
we have gone through a tough year in 2001 and through many challenging
phases. We sincerely thank our employees, shareholders and partners
for supporting us in our visions, co-believing in our ideas and
providing us constant feedback and knowledge.
Markus
Hegi
President, Founder and CEO
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